Can the report tell us whether to enter a market?

It answers the property half: how many qualifying properties exist, where they concentrate, and how efficiently a territory routes. Pricing, competition, regulation and staffing are outside what property evidence reaches.

How large can a territory or portfolio be?

Scope depends on property volume, source coverage and your timeline. The practical route is the free 3-property preview, then the $500 pilot at 25 properties, sized to prove the rubric before a larger commitment.

Can we compare several territories or candidate markets?

Yes, when the comparison rules and source coverage are consistent enough to make it honest. Where they are not, the report identifies where the comparison weakens rather than averaging the difference away.

What happens if you decide our question cannot be answered?

We tell you during scoping, before any engagement, and say which part is answerable if any part is. That conversation costs nothing.

Custom scope

Custom Territory and Market Analysis

One defined question, one geography, one rubric written down before the work starts, and a ranked answer with its limits attached. The first 3 properties are free.

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Free preview: 3 properties, delivered 3 business days after we confirm your territory. No card, no call.

Aerial photograph of a snow-covered suburb in winter: a grid of residential streets and small commercial buildings on one side of an arterial road, and an open tree-lined park on the other. — A whole territory in one frame, illustrative

Sec. 01 — The decision

Most property questions are one question, asked once, and there is no product for that.

A data vendor sells a subscription to someone else's schema; a consultancy sells eight weeks and a deck. Neither shape fits a bounded question that is answerable in days.

See how the research works

Sec. 02 — Evidence

Five question shapes we scope, and the boundary each one runs into

A well-formed question has three parts: a decision that depends on the answer, a geography or portfolio, and a threshold separating a yes from a no.

The question	How it gets scoped	Where it stops
Which submarket do we open next?	A ranked comparison of the submarkets you are choosing between, on the count, density and mix of properties matching your customer profile	It stops at everything that is not a property. Competitor pricing, labour and lease rates decide branch openings too, and none of that is in a parcel record.
Which of our sites need attention first?	Your address schedule, one rubric applied identically to every site, ranked on the criteria you supply	It stops at your internal history. Maintenance records, sales history and tenant complaints have to come from you; we can weight them, but we cannot source them.
How many properties here fit our profile?	A census rather than a ranking: every parcel matching the use codes, size band, ownership pattern and attributes you define	It stops where the county does. Without a machine-readable parcel roll the count becomes an estimate with a stated confidence, and the report says which.
Where does our CRM disagree with the public record?	A reconciliation of your account list against assessor ownership, parcel attributes and current imagery	It stops at the assessor's own lag. Rolls refresh annually and trail transfers by a cycle, so a disagreement means one record is stale — not automatically yours.
Is this corridor worth a service branch?	The count, distribution and mix of qualifying properties inside a drive-time isochrone from candidate locations	It stops at demand. Property density gives you the addressable base and how efficiently it routes, not what share will buy or at what price.

Scroll the table sideways for all three columns

What we decline

We turn down scopes where public data cannot carry the answer, or where the intended use is a fair-housing, credit, employment or insurance decision about individuals. If a question is partly answerable, we say which part in writing first.

Sec. 03 — The engagement

One question, one rubric, one answer your team can argue with.

Most of the data is public; the value is that every property was judged by the same written standard.

State the decision and the thresholdYou tell us the decision the answer feeds, the geography or portfolio, and what makes a property qualify.
Agree the rubric in writingWe confirm which sources carry the question, which part they cannot reach, and the criteria and weights.
Apply, review and deliverThe rubric runs on every property in scope, an analyst reviews the result, and the report ships with its open checks.

The written rubric

The criteria, thresholds and weights you approved before work started, restated so the ranking can be audited.

Scope and coverage statement

The geography or portfolio, the sources used, their dates, and the jurisdictions where coverage was thinner.

Ranked results or a census

An ordered shortlist where you asked for priorities, or a count and distribution where you asked how many exist.

Distribution mapping

Where the matching properties concentrate, at whatever unit the decision uses — submarket, drive-time or corridor.

Findings in plain language

What the evidence supports and what surprised us, readable without a GIS background.

Open checks and the unanswered half

The outreach, records or professional diligence still required, and what property data could not reach.

Sec. 04 — Limits

What a custom scope can be, and what it never becomes.

Custom does not mean unbounded: the method is the one behind the six standard reports, applied to a question of your shape.

In scope

Any property question answerable from parcel records, imagery, permits and public geospatial layers
Portfolio ranking against criteria you define, applied identically to every asset
Property counts and distribution across a defined geography, at the unit your decision uses
Reconciliation of your own property list against the public record
Multi-market comparison, with the source differences between jurisdictions documented

Out of scope

Anything requiring non-public data we cannot lawfully obtain
Decisions about individuals under fair-housing, credit, employment or insurance rules
Financial modelling, valuation, appraisal or investment advice
Engineering, environmental, legal or title opinions
Predictions of demand, owner intent, competitor behaviour or price

The four things to bring to a scoping conversation

The decision the answer feeds, in one sentence — not the data you want, the decision you face.
The geography or address schedule, with its actual boundaries rather than a metro name.
The threshold separating a qualifying property from a non-qualifying one, even if it is rough.
Any internal data you can contribute — your own site history is the strongest input we cannot source.

Sec. 05 — Questions

Scope, size, comparability and what actually fits.

How this screen is actually run.

The method behind this report, written out in full.

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Send us one question with a geography attached.

Describe the decision, the territory and what makes a property qualify. We will tell you whether property evidence can answer it, and return 3 worked properties in 3 business days, free.

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3 properties · 3 business days · no card